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Direct-To-Driver Advertising Service Available To Carriers

June 26, 2008

Spectrum Driver Recruiters, a specialist provider of recruitment processing outsourcing (RPO) to the transportation/logistics industry, has announced the availability of its proprietary Direct-To-Driver advertising service as a standalone offering for those companies not requiring full RPO.

Spectrum Driver Recruiters, a specialist provider of recruitment processing outsourcing (RPO) to the transportation/logistics industry, has announced the availability of its proprietary Direct-To-Driver advertising service as a standalone offering for those companies not requiring full RPO.

Starting with its private database of more than 300,000 commercial drivers nationwide, combined with other proprietary processes and communication tools, Spectrum says it broadcasts open positions to the supply chain driver community faster and more effectively than newspaper advertising. Spectrum says that within hours, it is able to reach drivers who are out over-the-road and may not have access to local newspapers, allowing fleet operators to better compete for highly qualified drivers.

Unlike newspaper advertising, Spectrum says it prescreens the respondents as part of its direct-to-driver advertising service. Spectrum says it also conducts complete background checks, submitting only qualified candidates to its clients for the final hiring decision.

Newspaper ads usually lack a screening mechanism, and significant time and resources are then wasted sorting through unqualified respondents, says Ken Walker, principal of Southfield, Mich.-based Spectrum Driver Recruiters. The ads often result in zero hires, and have to be repeated. The cost of our direct-to-driver service, with the prescreening included, is comparable to that of newspaper advertising. And, as needed during the advertising period, we’ll continue to circulate the job opening at no additional charge.

Spectrum Driver Recruiters clients range from small fleet operators to large carriers and Fortune 50 companies. The company says it also has developed a software tool that is offered free to fleet operators to help them calculate the total costs of recruiting drivers, including both the labor hours needed for screening applicants and the outside costs. For more information, go to dev.mtsdm.com.