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- Spectrum is the simplest way for professional truck drivers to find out about great driving jobs anywhere in the US
Each day we get dozens of calls from recruiters and fleet managers asking what they can do to attract larger numbers of qualified drivers. Our response is always the same. The two single biggest factors in driver recruiting are:
1. Geography – where you are hiring at
2. Desirability – how desirable your position is in relation to others in the same market
For most recruiters geography is fixed and can’t be manipulated. That leaves the “desirability” aspect. No matter where your open driving job is located you are no doubt competing with other jobs and carriers for the best drivers; and as you know, the most desirable jobs always have the greatest numbers of applicants and hires.
The question is “What can you do to make your driver jobs more attractive?” Obviously, if your open driver job offers great pay and benefits you will likely be able to fill it more quickly. However, if you’re like most carriers, with limited resources to increase pay for prospective drivers, you will need to look elsewhere for ways to improve the appeal of your positions.
One area of opportunity that few carriers think to exploit is the notion of “predictability”. This may sound foreign to you but a few subtle changes can go a long way in making your positions more appealing. Certainly its great to put together flashy ads with eye-catching pictures of trucks and mountain scenery, but most drivers are sharp enough to see past the fancy ads and recognize a worthless opportunity for what it is. Instead, you will want to focus your creativity on the substance of your open job rather than the substance of your job-advertisement. After all, you can have a great advertising message and communicate it thoroughly to the masses, but as they say, “Even if you put lipstick on a pig, it’s still a pig.”
While many in the industry have accepted “quality of life” (QOL) as the Holy Grail of driver recruiting, few have been able to impact QOL enough to make their positions more desirable. Most of the typical enhancements miss the mark on what QOL truly means to a driver.
QOL is more than just comfy truck seats, or a computer application that shows families where dad’s truck is on a map, or saying that “You’re not just a number here.” Those things certainly help, but they fall short of QOL.
QOL begins with the security of knowing what to expect on a daily basis. Being able to predict with some degree of certainty in five crucial areas can significantly enhance the desirability of any driving job. These five areas are “when”, “where”, “what”, “how much”, and “how long”. This is a simple yet powerful concept. Companies that are able to address these questions adequately can greatly improve their ability to recruit qualified drivers. Let’s look at the five crucial areas;
– When? – When will I work? When does my day start? What days will I work?
– Where? – Where will I be most of the time?
– What? – What will I be doing, driving, sitting-waiting, loading/unloading etc…?
– How much? – How much will I make each day, week?
– How long? – How long will my shift/run/load last? How long before I’m done? How much downtime before the next shift/run/load?
Note that most local driving jobs are inherently better able to answer these questions than their long-haul counterparts, and as a result, they are typically more desirable and easier to fill.
Drivers, like everyone else, strive for stability and predictability in their lives. Like most of us, they have bills that need to be paid on a regular basis, doctor’s appointments to schedule, personal events they would like to attend, and the need for predictable downtime. Drivers want to be confident that they will be home for Aunt Sally’s birthday party next month, or to see their son play in the big game. Ask yourself whether or not you could ever consider a job that didn’t answer all of these questions precisely. Would you want to go home and tell your spouse that you are considering a job where you’re not sure how much money you will actually bring home, or how often you will be home? Could you be comfortable not knowing how frequently you might have idle or unpaid time?
A good starting point to offering better QOL comes through offering drivers greater predictability in their work-life. While we understand that shippers often make it challenging for carriers to plan, or offer, more predictable schedules, we have seen how a proactive campaign on the part carrier to create more structure can pay off over time, in a big way. From there, the driver can build in the aspects of life that ultimately bring him the feelings associated with QOL.
For most, driving is not a very attractive profession. However, for every job out there, there’s someone who thinks that it’s a perfect fit for him/her. You simply need to apply as much structure as possible to your jobs for them to compete more closely with other mainstream jobs. The old school thinking that the driver’s job “is what it is”, must go away.
Since 1998, each year during the third week of September Truckload Carriers Association (TCA) set aside a week to thank and recognize all their professional drivers, also known as National Truck Driver Appreciation Week (NTDAW).
TCA’s chairman Robert Low expressed his concern about the growing health problems truck drivers face due to a sedentary lifestyle, such as diabetes, sleep apnea, obesity and high blood pressure. Low not only wants this week to be about honoring and thanking our nation’s truck drivers but also wants it to be about awareness of drivers’ health. He is changing National Truck Driver Appreciation Week to National Truck Driver Appreciation and Wellness Week (NTDAWW).
During NTDAWW, trucking companies will be hosting events at truck stops throughout each state to honor drivers. Low asks that health awareness be incorporated into events.
TCA will also be hosting a “Ditch the Pack” event on September 20th, to encourage truckers to quit smoking for 24 hours. This is to raise awareness on the benefits of quitting and to show support for those who have chosen to start living the smoke free lifestyle.
Drivers who want to locate these events during NTDAWW can go to www.driverappreciation.com. You will also be able to see what type of events and activities are available at each location.
Recession factors continued to slow the freight transportation industry throughout 2009, but many fleet operators have used the business downturn to rethink their driver recruitment strategies.
Spectrum Driver Recruiters is helping US fleets return major dollars to their bottom line by targeting a major expense that most often goes overlooked and under accounted for.
Spectrum Driver Recruiters, a specialist provider of recruitment processing outsourcing (RPO) to the transportation/logistics industry, has announced the availability of its proprietary Direct-To-Driver advertising service as a standalone offering for those companies not requiring full RPO.
Spectrum Driver Recruiters has announced the availability of their new Driver Recruitment Cost Estimator, a free software tool that will help fleet
Diesel Mechanic Recruiting
Having access to qualified Diesel Mechanics can mean the difference between ensuring that your fleet is consistently generating much-needed revenue, and idle equipment eating away at already diminished profits.
For Fleet managers looking for reliable sources of experienced Diesel Mechanics and Technicians we put some of the nation’s best talent at their fingertips.
Spectrum Driver Recruiters offers direct access to some of the nation’s most highly qualified Diesel Mechanic talent. Each day we connect hundreds of qualified Diesel Mechanics throughout North America with major logistics and transportation companies who are seeking qualified talent. Within hours of your request we can reach out to thousands of qualified and interested mechanics who would love the opportunity to showcase their experience and talents on your shop floor.
Spectrum has an outstanding record of meeting our customer’s mechanic-recruiting needs with qualified Diesel Truck and Trailer Mechanics who have all of the appropriate certifications.
For more info on outsourced driver recruiting solutions from Spectrum contact us at 855-795-1100.